Sharni Cheney graduated from Kincumber High in 2012, and already had her sights set on a career in the fashion industry. She says “that’s what I aimed for as soon as the school days where over.” Although she did her best, Sharni wasn’t a “massive fan” of high school and didn’t receive particularly good grades, but she was undeterred and determined to make it in the fashion industry. Even as a student at Kincumber High School, Sharni had a unique style and vision and harnessed this in creating her fashion label, Mental Minds Co.
The aim is to “break some rules, blending from artsy to boho to biker to surfer to skater to glam rock and always putting an outfit together that doesn’t only bend the trends, but sets them."
After her HSC she enrolled at the FBI Fashion College. She studied for two years, before making the decision to start her own label overseas. Sharni set her sights on Indonesia. Sharni says she has always enjoyed spending time in Indonesia; “I thought - I love Bali so much, why not do it there?” Sharni quickly undertook a business course in Bali, so that she could learn how to make money in another country.
Sharni launched her clothing brand Mental Minds Co. in Bali in 2016. She is now based in Bali nine months out of the year, and spends the other three months on the Central Coast with her family.
Mental Minds Co. is a grungy fashion brand with its roots in rock and roll. The aim is to “break some rules, blending from artsy to boho to biker to surfer to skater to glam rock and always putting an outfit together that doesn’t only bend the trends, but sets them.” Sharni’s brand “caters to all trendsetters seeking a fashion experience that defines one’s individuality, giving the confidence to always rock the scene. We will deliver a groove that is stylish, timeless, unique and effortless in its coolness.”
She says that fifteen-year-olds receive far too much advice at this crucial point in their lives, and if she could talk to herself at that age, she would simply say to “embrace being a teenager.” Sharni says that a successful person is “someone who is driven, passionate, takes a risk and fulfills their dreams.”